quiet power, defined clearly
branding and eCommerce for timeless luxury
legacy made discoverable
Nanak Shah Fakir was brought back to the spotlight through clarity-led storytelling. The project honored its spiritual core while adapting for digital-first platforms. Every creative, caption, and clip was structured to carry forward intent without dilution. The campaign treated heritage with discipline and distribution with precision.
services accomplished in this project
narrative edits and hooks
we restructured the film’s archive into platform-first formats. short-form content introduced meaning before the viewer hit play.
performance rollout strategy
we created a scalable system across youtube shorts, meta ads, and regional platforms. every platform had a role. every format had a job. everything pointed back to watch time and reach.
heritage, amplified
01 content strategy & cuts
we crafted reels, shorts, and edits from the film’s archive that made cultural knowledge easy to consume. visuals were paired with subtle CTA layers, and formats shifted between devotional hooks and emotional storytelling to pull new audiences into old narratives.
02 performance & reach
we ran high-volume campaigns on youtube, meta, and vernacular platforms. every ad was structured to convert scrolls into views. media was optimized per region and language, with results tracked weekly to calibrate spend, view time, and watch-hour cost.
03 platforms & rollout
youtube shorts were used for reach. meta for engagement. sharechat and moj for regional amplification. every platform served a distinct role in the funnel, and creative was rebuilt each time to fit its rhythm, size, and behavior model.
culture in motion
This campaign was about distribution with dignity. The goal was to introduce a spiritual film to digital-first viewers without losing cultural weight. We didn't repackage. We repurposed with precision. Format, timing, and platform selection were driven by intent, every view was engineered for reach with meaning.
performance distribution
scrolls into views
We turned a heritage film into a digital success story. With a focused budget, we delivered over 16 million views across YouTube, Meta, and regional platforms. Average cost per view stayed under ₹0.05, with engagement crossing 6 million.
Each ad was built to convert curiosity into watch time, with content formats optimized by platform, region, and retention behavior. Every number earned its place.
We built more than reach. We built traction. The strategy created a strong enough baseline that views kept climbing even after the ads stopped. Momentum carried forward because the content was placed right, timed right, and understood by the right audience.
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