branding for a world that moves forward
identity, voice, & long-term relevance
strategy, system, and shift
From core identity to cultural relevance, we shaped the brand to challenge convention. Every layer, strategy, design, and communication, works together to deliver clarity, consistency, and long-term value.
services accomplished in this project
brand strategy & positioning
from naming to narrative, we defined a clear strategic foundation that aligns with the project's mission and resonates with future-conscious audiences.
visual identity system
we created a complete design system including logo, color palette, and typography. every element is crafted to feel timeless, grounded, and adaptable across mediums.
Brand Strategy & Identity
01 Problem
The sustainability space is crowded with recycled claims and shallow visuals. Most anti-plastic initiatives struggle to stand out or build trust. The challenge was to create a brand that avoids greenwashing, speaks with clarity, and commands long-term relevance.
02 Approach
We positioned The Post-Plastic Project as a future-focused brand with a grounded visual and verbal identity. The logo design reflects continuity and restraint. The color palette draws from organic matter. The tone of voice is minimal, structured, and confident. Every element works together to communicate purpose with precision.
03 Solution
A complete brand system was developed, combining strategic clarity, visual discipline, and a distinctive tone of voice. The result is a brand that moves beyond trend-driven sustainability and into long-term credibility. It signals leadership, not just participation.
intentional identity
The brand system is built on structure and restraint. Every element from the logo to the layout reflects clarity, purpose, and accountability. The visual language avoids decoration and speaks with calm authority, creating a brand that feels as grounded as its mission.
design built for trust
Packaging and visual touchpoints were created to reflect the brand's core values. Clean, honest, and traceable design reinforces transparency at every stage of interaction.
Clear Messaging
The phrase "Post-Plastic" captures the brand’s vision with clarity. It is direct, intentional, and built to challenge assumptions. The message invites curiosity, drives relevance, and anchors the identity in long-term purpose.
THIS IS WHAT BRANDING CAN DO
The Post-Plastic Project is proof that brands can be built with responsibility at their core, and still look iconic. We didn’t add storytelling to the surface. We made sure the structure, voice, and design all tell the same story — a brand that belongs in the future.
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Work with us to create solutions that drive real results for your business.